Year 12

Understanding the nature and purpose of business

Understanding different business forms

Unit 3: Decision making to improve marketing performance

Setting marketing objectives

Understanding markets and customers

Making marketing decisions: segmentation, targeting, positioning

Understanding that businesses operate within an external environment

Unit 3: Decision making to improve marketing performance

Making marketing decisions: using the marketing mix

Unit 4: Decision making to improve operation performance

Setting operational objectives

Analysis operational performance

Making operational decisions to improve performance: increasing efficiency and productivity

Understanding management, leadership and decision making

Understanding management decision making

Understanding the role and importance of stakeholders

Unit 4: Decision making to improve operation performance

Making operational decisions to improve performance: improving quality

Making operational decisions to improve performance: managing inventory and supply chains

Making financial decisions: sources of finance

Making financial decisions: improving cash flow and profits

Unit 6: Decision making to improve human resource performance

Setting HR objectives

Analysing HR performance

Making HR decisions: improving organizational design and managing the human resource flow

Making HR decisions: improving motivation and engagement

Making HR decisions: improving employer-employee relations

Making financial decisions: sources of finance

Making financial decisions: improving cash flow and profits

Unit 6: Decision making to improve human resource performance

Making HR decisions: improving motivation and engagement

Making HR decisions: improving employer-employee relations

Year 13

Mission, corporate objectives and strategy

Analysing internal position: financial ratio analysis

Analysing internal position: overall position

Analysing the external environment: political and legal change

Analysing the external environment: economic change

Unit 8: Choosing strategic direction

Strategic direction: choosing which markets to compete in and what products to offer

Strategic positioning: choosing how to compete

Analysing the external environment: social and technological change

Analysing the external environment: the competitive environment

Unit 10: Managing strategic change                                                                 

Managing change

Managing organisational culture

Analysing strategic options: investment appraisal

Unit 9: Strategic methods: how to pursue strategies

Assessing a change in scale

Assessing innovation

Assessing internationalization

Assessing greater use of digital technology

Unit 10: Managing strategic change

Managing strategic implementation

Problems with strategy and why strategy fail