Curriculum Outline

Year 12
Autumn Half Term 1	Autumn Half Term 2
Unit 1: What is business? Understanding the nature and purpose of business Understanding different business forms Unit 3: Decision making to improve marketing performance Setting marketing objectives Understanding markets and customers Making marketing decisions: segmentation, targeting, positioning	Unit 1: What is business? Understanding that businesses operate within an external environment Unit 3: Decision making to improve marketing performance Making marketing decisions: using the marketing mix Unit 4: Decision making to improve operation performance Setting operational objectives Analysis operational performance Making operational decisions to improve performance: increasing efficiency and productivity
Spring Half Term 1	Spring Half Term 2
Unit 2: Managers, leadership and decision making Understanding management, leadership and decision making Understanding management decision making Understanding the role and importance of stakeholders Unit 4: Decision making to improve operation performance Making operational decisions to improve performance: improving quality Making operational decisions to improve performance: managing inventory and supply chains	Unit 5: Decision making to improve financial performance Making financial decisions: sources of finance Making financial decisions: improving cash flow and profits Unit 6: Decision making to improve human resource performance Setting HR objectives Analysing HR performance Making HR decisions: improving organizational design and managing the human resource flow Making HR decisions: improving motivation and engagement Making HR decisions: improving employer-employee relations
Summer Half Term 1	Summer Half Term 2
Unit 5: Decision making to improve financial performance Making financial decisions: sources of finance Making financial decisions: improving cash flow and profits Unit 6: Decision making to improve human resource performance Making HR decisions: improving motivation and engagement Making HR decisions: improving employer-employee relations	Examination period

Year 13
Autumn Half Term 1	Autumn Half Term 2
Unit 7: Analysing the strategic position of a business Mission, corporate objectives and strategy Analysing internal position: financial ratio analysis Analysing internal position: overall position Analysing the external environment: political and legal change Analysing the external environment: economic change Unit 8: Choosing strategic direction Strategic direction: choosing which markets to compete in and what products to offer Strategic positioning: choosing how to compete	Unit 7: Analysing the strategic position of a business Analysing the external environment: social and technological change Analysing the external environment: the competitive environment Unit 10: Managing strategic change Managing change Managing organisational culture
Spring Half Term 1	Spring Half Term 2
Unit 7: Analysing the strategic position of a business Analysing strategic options: investment appraisal Unit 9: Strategic methods: how to pursue strategies Assessing a change in scale Assessing innovation	Unit 9: Strategic methods: how to pursue strategies Assessing internationalization Assessing greater use of digital technology Unit 10: Managing strategic change Managing strategic implementation Problems with strategy and why strategy fail
Summer Half Term 1	Summer Half Term 2
Revision period	Examination period